Time For A Nice Cold One

What do Steven King, Danielle Steele, John Grisham, and J.K. Rowling have in common?

Okay, that's an easy one. They're all best-selling authors who have racked up book sales in the hundreds of millions. But they also share something else in common - they all have editors.

These four authors have reached the pinnacle of success in their profession. Yet each understands the value of having someone with fresh eyes look over their work and provide feedback, direction, and suggestions for improvement. In fact, any writer worth their salt will understand the need for and the value of having at least one other set of eyeballs go over their writing before sending it to the intended audience.

I say what's good for writers is good for our businesses as well.

In business, we tend to do the same things over and over again, to the point that we can no longer see what's really in front of us because we're so used to doing things a certain way. Conducting a "cold eye" review - whereby someone not involved with a particular system or process looks at it with fresh eyes - can be invaluable in helping to resolve problems and identify areas for improvement.

When done well, the cold eye review often uncovers the obvious (things that were missed previously because people are so used to them), and occasionally discovers the unique. At the least, it helps people to see what they do in a different way, and opens their minds to the possibility that there might be a better way.

Here's how it works:

Identify a cold eye subject

Think about the products, systems, or processes in your organization that have remained the same for an extended period of time. What have you been doing the same way for so long that nobody even thinks about why you do it that way any more? And don't be afraid to cast a cold eye on your organizational sacred cows -- those products, projects, ideas, and ways of thinking that are usually considered off limits for discussion.

Set the stage

Cold eye reviews are often perceived as a threat, especially by employees who remain entrenched in old ways of thinking and acting. To break the ice, conduct several brief meetings and/or conversations to introduce the process, outline the benefits, and sketch out a plan to address any areas considered for improvement.

Create a timeline

Set specific dates for conducting the review and sharing the feedback with everyone involved. Without firm dates, the cold eye process may never get past the good intentions stage.

Select the reviewer(s)

Ask a person/people from outside the business unit, team, function, or even the company to serve as the cold-eye reviewer. The less they know about the area being reviewed, the better. Ideally, cold eye reviewers will exhibit these qualities:

Respected within the organization/industry
Open-minded
Good communicator (asks insightful questions!)
Good problem solver
Diplomatic (able to give advice appropriately)
Has broad experiences and worked in multiple environments
Most important, cold eye reviewers should approach the project as an opportunity to support, assist, and improve, not prove themselves right while making others wrong.

Conduct the review

Have the "owner" of the system or process provide an overview/orientation of the current state. Then have the reviewer ask questions like:

How long have you been doing it this way? Why?
What one thing have you always wanted to change?
What's the biggest barrier to the process being more efficient, faster or higher quality?
What one thing do you think senior management does not want changed?
If you were in charge of this on your own, what's the first thing you would do differently?
What takes the most time/resources in this process?
What if you eliminated this role/step/ingredient?
If you had to cut the time it takes to get it done by half, where would you cut?
What do you think our competitors do differently?
If you could create this process or product from scratch, what would it look like?
If money was no object, what tools or equipment would you replace and what advantage would that give you?
Feedback and action

Have the reviewer report back to management on what he or she learned. Based on that feedback, brainstorm ideas for improvement, create action plans to implement the best idea(s), and set a timeline for implementation.

To enhance the cold eye review, make the process somewhat informal to provide as much comfort as possible to participants. At the same time, create an environment where no question is out of bounds by clearly stating that you expect people to be pushed, prodded, and provoked. In meetings, visibly support rigorous questioning by thanking those who do.

Also, keep in mind that the owner of the area or process will need to be actively involved. A cold eye review is something done with them, not to them. Their role is to remain open to questions and feedback, and note opportunities for improvement.

If you get asked to do a cold eye review, be aware of the effect you will have on those who work in the area being reviewed. People may perceive your presence as intimidating or even threatening, so don't come across as a superior "know it all." And don't think or lead others to believe that your job is to fix things.

Instead, remain open to what people have to say, listening actively, and initially ask questions only to clarify. Use phrases like, "Help me understand... " and "Can you explain to me why... ?" Propose possibilities by using language such as, "Is it possible that... ?" or "I'm wondering if... " or "Have you considered... ?" Upon completion of the review, write up your suggestions and outstanding questions, and send them as quickly as possible to your host.

Finally, keep in mind that a cold eye review does not work when forced on an organization. If a team, area or business unit is not open to the process, find out why, and explore ways to change their resistance into active involvement.

4 Killer Tips Why Home Business Work Can Bring Nice Results

The Internet offers a lot of options to do the home business work and a person can try a lot of them to be able to find the one, which will fit to him. The marketing forums are great places to ask tips of the reliable home business work.

The different marketers offer services with which a person can use the options and to get the guidance and tutoring. It is important to take care, that the chosen program is not a scam, because the market includes several scams.

1. The Free Lancer Jobs.

There are special free lancer sites, which offer jobs to the many professionals from many sectors. It is important to the worker to market himself effectively so that the business owners will find his name, when they need a free lancer for the outsourced operations. The home business work is also a branded goods business, where the fame of the free lancer will determine, whether he will get a new brief or not.

2. The Surveys.

The big companies do surveys regularly, where they want to know the consumer options from many different products. The specialized sites offer options to take part into these surveys and to earn money. Usually it is possible to select, which products survey you will participate.

3. The Form Filling Jobs.

The form filling means, that you will fill in simple online forms of the PPC advertisers. The Internet offers a lot of samples how to do this effectively. There are many concepts from this same idea and a person can select the one, which will fit to him.

4. The Material Building Jobs.

If a person knows, how to build the site or blog or how to do those many special jobs, he will have a lot of jobs to do. The online marketing forums are good places to advertise this expertise and to share tips about the benefits.

These four options were just examples about the many chances a person has as a free lancer. The professional skills will determine, how well he will manage. The search engines are good places to find more. Also the discussion forums offer tips from this area.

However, the home business work offers a great opportunity to earn well. It is important to take care, that the job will be done well, because in the Internet all rumours will be distributed quickly. The good work will get a good response and means more work in the future.4 Killer Tips Why Home Business Work Can Bring Nice Results


The Internet offers a lot of options to do the home business work and a person can try a lot of them to be able to find the one, which will fit to him. The marketing forums are great places to ask tips of the reliable home business work.

The different marketers offer services with which a person can use the options and to get the guidance and tutoring. It is important to take care, that the chosen program is not a scam, because the market includes several scams.

1. The Free Lancer Jobs.

There are special free lancer sites, which offer jobs to the many professionals from many sectors. It is important to the worker to market himself effectively so that the business owners will find his name, when they need a free lancer for the outsourced operations. The home business work is also a branded goods business, where the fame of the free lancer will determine, whether he will get a new brief or not.

2. The Surveys.

The big companies do surveys regularly, where they want to know the consumer options from many different products. The specialized sites offer options to take part into these surveys and to earn money. Usually it is possible to select, which products survey you will participate.

3. The Form Filling Jobs.

The form filling means, that you will fill in simple online forms of the PPC advertisers. The Internet offers a lot of samples how to do this effectively. There are many concepts from this same idea and a person can select the one, which will fit to him.

4. The Material Building Jobs.

If a person knows, how to build the site or blog or how to do those many special jobs, he will have a lot of jobs to do. The online marketing forums are good places to advertise this expertise and to share tips about the benefits.

These four options were just examples about the many chances a person has as a free lancer. The professional skills will determine, how well he will manage. The search engines are good places to find more. Also the discussion forums offer tips from this area.

However, the home business work offers a great opportunity to earn well. It is important to take care, that the job will be done well, because in the Internet all rumours will be distributed quickly. The good work will get a good response and means more work in the future.

Making A Nice Living With Opt-In Email Marketing

One of the best ways to earn a nice living on the internet simply and easily is via an opt-in email newsletter. You can gather a lot of subscribers, and market to them over and over again without fail. The money is definitely in the list, and the more you focus on generating leads and getting more subscribers, the more successful your business will become.

I speak from experience when I say this. You will want to make your email list responsive. In some niches, this is easier said than done. For some niches, you will find that one niche is 3 times more responsive than another niche that is very competitive. Typically, competitive niches are "internet marketing", "weight loss", "dieting", "make money online", and even "forex trading".

All of these niches are tough to make money in, but it's definitely possible to make money in these niches. For your sake though, you probably don't want to enter into these niches. You will be better off in a small niche that doesn't have a lot of competition, and that is very responsive.

If you want to start to see recurring sales in your business, you will need around at least 5,000 subscribers to your opt-in email newsletter. This may take some time to build, but if you're using paid advertising, it won't be that tough. But if you're using free marketing only, you will find that it will take a longer time to monetize as opposed to paying for the traffic.

Now there are all kinds of ways to make money with your opt-in email list. One of the best things that you can do is to build trust. Building trust means getting your prospects to like you, and getting your prospects to look forward to what you have to offer in your internet business.

Your products and services should be stellar, and you should strive to make sure that you provide excellent customer service to your customers - and even to your leads. Answer any questions that they might have regarding issues in your niche, and make yourself standout as the obvious expert in your niche.

This is the best way to build trust with your subscribers. If you can do this, then you will stand a good chance of getting these people to like you and to buy from you, all because you distilled some excellent information to the people who contacted you. Plus, you can offer this same support and information on your blog.

Some people will come and post comments on your blog, and you will want to comment to their responses, so that you can improve the chances of them sticking around on your blog, and waiting for the next blog post to be made. Small things like this can make a big difference when it comes to making money in your online business.

Take these tips and use them to have the email marketing success that you're looking for in your business.